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Frontiers of Food Science: Do Sound and Color Affect Flavor?

Christopher Kimball’s Milk Street Radio

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The Difference Between Bitterness and Sweetness

On average, people would associate the first tinkling track more with sweetness. If you had to associate a taste for the second sound, which is lower in pitch, people would more often associate that with bitter. I thought the deeper sounds were smoother and more comforting,. The bitterness which I associate with sharp was more connected to the sharper tingling sounds.

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