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357. Construire son offre : Pourquoi faut-il se nicher ? Par Franck Rocca (BEST OF 🏅)
Marketing Square : Les secrets Growth Marketing ⚡️
Stratégies de Pricing et Branding
Ce chapitre explore l'importance de se démarquer dans la fixation des prix pour les entrepreneurs, en liant le branding et l'ADN de l'entreprise à l'acceptation des tarifs par les clients. À travers des exemples concrets, notamment dans le secteur de la photographie, l'intervenant démontre comment la perception de la valeur peut influencer les décisions tarifaires.
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