Imitate Your Customer's Language, Not Yours

Salespeople who mimicked the language styles and non-verbal behaviors, like gestures and postures, sold more of the electronic equipment they recommended. Using their language, rather than your own specialized jargon, is a way to take their perspective and find common ground. Harry Dry's site marketing examples showcases this beautifully. Don't say 1,000 songs in your pocket, just like Apple did. Say, improve your front-end skills by building real projects.