
#17 Shocking revelation about car dealer profits, Exploiting seasonality in the business, When CDG bought 100 cars with a credit card | Joel Bassam, President of Eastern Motors
Car Dealership Guy Podcast
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Easterns' Marketing Strategy
Easterns is a known brand in DC and Baltimore. The first big thing was our jingle, which is really what we're famous or infamous,. Depending on who you talk to for one second. Right now it's a little over $5,000. And then how much is that on the actual car versus the warranty? It's about half and half. Which doesn't surprise me again for, for an independent focusing on used cars and subprime market.
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