The 90 Day Shelf Life Is Hard to Execute

This week, Morgan sits down with Paul Greive, a former marine-turned-farmer and the founder of Pasturebird. Pasturebird uses regenerative farming to build a pasture-raised poultry farm.  Greive talks about his past life in the military and a battle with Lyme disease that resulted in him adopting the paleo lifestyle and becoming a farmer.

Greive took a deep dive into learning about regenerative farming, learning about responsible animal agriculture and its lasting effects on soil, and developed his system to raise true, pasture-raised hens on grass living off fresh grass with access to the sun. He learned the staggering difference in nutrient density for regenerative farming compared to conventional. 

Greive discusses his humble beginnings as a start-up farm struggling with distribution, and how Primal Kitchen founder Mark Sisson gave his brand the boost it needed in his early days. Listen in as he spills on his favorite PK product (Buffalo!) and the future of farming.