7min chapter

History That Doesn't Suck cover image

157: Temperance, Prohibition, and the Path to the 18th Amendment

History That Doesn't Suck

CHAPTER

Brewing Patriotism: Alcohol's Fight Against Prohibition

This chapter examines the brewing industry's public relations efforts during the 1876 Centennial Exhibition, amidst rising anti-alcohol sentiment. It explores the industry's attempts to position beer as a vital part of American culture while countering the temperance movement's influence, highlighting internal conflicts within the WCTU and the coalition-building challenges they faced.

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