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Introduction
YouTube is a better platform today than ever before, better than 2008. I sat across a dining room table with a guy who runs the algorithm. We shared a bottle of red wine and he literally told me the secret of the algorithm. And then my girlfriend, who's not my wife, wanted to start a beauty channel where she just shared her tips about makeup. Like many creators, it took a really long time to figure out what kind of content to make,. How to show up on camera, how to find your voice and how to attract and bring an audience to you.