HOW TO WIN FRIENDS & INFLUENCE PEOPLE - Commented Book
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How to Win People to Your Way of Thinking
If you want to win people to your way of thinking, put in practice principle nine. Be sympathetic with the other person's ideas and desires. J. Pierpont Morgan observed that a person usually has two reasons for doing a thing: one that sounds good and a real one. So in order to change people, appeal to the nobler motives.
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