The Art of Asking Great Questions

A lot of people are working with right long form content. There are opportunities there, but you typically want to get out of that commoditized segment of the market. So a white paper, five, 10 pages typically, it's different flavors of it,. But we're trying to reframe the conversation that our market is having. We've solved the problem very differently and think people are thinking about it this way. And so how will you know if that happens? They would have to come up with some answer that they probably haven't even thought about. It's really the art of asking great questions.