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How to Awaken Scarcity in Your Salespeople
The belief that you need to have for your salespeople and for your appointment setters or your free or for your front desk. For them to get people to show up and be able to exhibit that kind of scarcity is that it really is scarce. If they don't show up tonight and they can't schedule an appointment tonight or tomorrow night, the likelihood that you will help them is 12%. So if I need to create artificial scarcity in order for them to take action in order for me to help them, I'm willing to do that. When you slam the door, you double the show up rate and then you help more people.