#2 The Introduction
Winning the Challenger Sale
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How to Know if You've Lost Credibility
"I think what customers seem to appreciate in my opinion is authenticity," she says. "It doesn't work every time, but I definitely have customers who said, I'll give you another chance because I can tell you've put the work in." How do you know when credibility has been lost? You sense that the customer or prospect didn't explicitly state like, Hey, I'm not really buying what you're saying.
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