171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session
GTM Live
00:00
AdWords
The main benefit of using paid media is to impact all the people that haven't been to your worp siht yet. Based on the click throg rates that you report at, rightin, 99 out of a hundred people do not click. So what is theimpact that's made for those 99 in the feed, there's an impact there. And so it's leaning more into telling that story inside of the feed.
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