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What Is the Lifetime Value of the Customer?
We have a lead rit now, from that lead, you then have a schedule rate of some sort. What percentage of the people are opting in, thank god. And then from that clothes, you have your upront revenue, in which cash is collected upon the first transaction. And then the lifetime value, which is what you re expecting to collect over the life of the customer, right? So as a rule of thump, just as you gys know, you want to have a three to one or higher m l t vcacration,. Which means a lifetime value of the customer to the cost of acquisition.