The Importance of Culture in Business

Sports is a great arena to talk about this because it has a literal outcome. Too many examples of teams that focus on talent acquisition, the smart side of things. The San Francisco 49ers won all these Super Bowls with Joe Montana and then Steve Young. They had a culture where they held each other accountable. And people said everybody knew what it was like to work in that organization. How could they? Behaviorally, by the way.