MTM Travel - The Fun Side of Points & Travel! cover image

Hyatt's Chicago Problem, Destroying Southwest's Brand, Reevaluating Lounge Certs & Bahamas Preview!

MTM Travel - The Fun Side of Points & Travel!

CHAPTER

The Value and Impact of Southwest's Companion Pass

This chapter explores the importance and sustainability of Southwest Airlines' companion pass as a key travel benefit. It discusses the airline's data-driven strategies and partnerships that enhance this loyalty program and its impact on business.

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