How To Identify & Attract Your Ideal Customer (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
00:00
Getting More Whales Than You Attract Anything Else
High income professionals, very good for us. Be your own boss person if somebody wants to do what they were doing when they had a boss and keep doing it without the boss. Small business owners, slightly higher level of ambition but still pretty much restricted. You create an environment where whales rise up out of the water, knock all the minnows out of the way and swim to you. Last is wide net fishing with lead generation rather than place strategy in which whale bait is advertised and they come to you. We'll talk about each of these in some detail.
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