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Emphasizing Storytelling and Personalized ROI Calculators for Demonstrating Value
This chapter emphasizes the role of storytelling in showcasing a company's value and stresses the importance of customized ROI calculators over standard ones. It also discusses the advantages of involving individuals with quantification skills like CFOs in developing ROI metrics for enhanced credibility, and the benefits of hiring former finance professionals for their analytical approach.
Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can be a game-changer for sales. This episode also highlights AI potential and how that might look in the future. Listen to hear Matt Harney’s fascinating insights into the world of software research analysis.
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