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Mastering Value and ROI in SaaS with Matt Harney - The Transaction - Ep # 17

The Transaction

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Emphasizing Storytelling and Personalized ROI Calculators for Demonstrating Value

This chapter emphasizes the role of storytelling in showcasing a company's value and stresses the importance of customized ROI calculators over standard ones. It also discusses the advantages of involving individuals with quantification skills like CFOs in developing ROI metrics for enhanced credibility, and the benefits of hiring former finance professionals for their analytical approach.

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