I used an ancient storytelling trick to get 11k TikTok followers
Nudge
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The Zygonic Effect Explains Why We Keep Falling for Them
Ernest Hemingway famously finished everyday's writing in the middle of a sentence. The Zygonic effect also explains why cliffhangers are more memorable. But that doesn't explain why we keep falling for them. We'll look at the curiosity gap and how I spent $400 on TikTok ads to test this effect out.
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