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I used an ancient storytelling trick to get 11k TikTok followers
Nudge
The Zygonic Effect Explains Why We Keep Falling for Them
Ernest Hemingway famously finished everyday's writing in the middle of a sentence. The Zygonic effect also explains why cliffhangers are more memorable. But that doesn't explain why we keep falling for them. We'll look at the curiosity gap and how I spent $400 on TikTok ads to test this effect out.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode