4min chapter

The Bootstrapped Founder cover image

16. Churn, Retention, and Revenue: What Makes Customers Stick Around and Why That's Important

The Bootstrapped Founder

CHAPTER

How to Find the Magic Moment

There's a lot that is very positive about being somewhat transparent. Tell people about the projections, the plans with stuff is going to enable them to actually commit based on the information they receive. Make sure as many new customers stick around during the trial and after subscribing will significantly impact your bottom line. For feedback Panda, that metric was writing and using your first feedback template.

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