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Navigating the Journey of Outbound Sales to Inbound Success
The chapter details the founder's experience in hiring salespeople for outbound sales, refining strategies for quicker results, and transitioning to a period of inbound selling. It emphasizes the use of LinkedIn for inbound marketing, community-led growth, and personal engagement with the audience. Additionally, it discusses the challenges faced in scaling sales, the importance of a formal sales playbook, and aligning sales strategies with the product for optimal results.