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The Pitfalls of Marketing Education
Marketing education is such a shit show because there are like principal like I mean it's like academia trying to teach business skills. In finance the core principles are quite valuable whereas in marketing they're kind of very dated and painful. So how do you structure a piece of work so you need a hook right? A really effective Facebook ad for pilot has been the hook - did you know that Facebook doesn't allow you to say the full name of ed?"