#137 - Playbook: Cold Calling Playbook Part 2
30 Minutes to President's Club | No-Nonsense Sales
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Is That Even Moderately Interesting?
The key here is you should not be saying anything related to saving time or saving money. You are better off being too specific in your pitch because at least if you're too specific, the other person is going to say, all right, like this guy sort of gets my world. If you're too general, you're going to get swatted away with that. And then Armand is only giving one sentence on how he helps and his call to action is, Hey, was that even moderately interesting?
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