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345: Renewtrak: From Struggling SaaS Startup to $6 Million ARR - with Mathew Cagney

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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How Do You Get the Most Out of Your Renewal Campaign?

A lot of our initial success was with companies itself through a channel. We realized very quickly, actually, you know what, we don't want to use your platform. So we had to bring in what I call zero touch workflow,. And it's great to have all these reports produced in Microsoft BI, whatever sort of technology you're using. But unless they're actual actionable and you review how am I going to change my behavior next quarter or the following quarter, nothing matters, right?Yeah, that's a really smart way to do that. Yeah, I want to talk about growth and how you've been able to bring on more customers, grow, closing in what, six million

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