How to write more like yourself - Amy Elliott, Lightbulb Media
Marketing Meetup Podcast
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How to Write a Good Copy
The three-step framework is the outline to write copy that readers care about. You can experiment with literary devices, rhythm and lengths to spice up bulk text. Alliteration improves the flow of text and often increases the impact of adjectives. Short sentences build suspense while long sentences drone on and on so they can be useful if you describe in a frustratingly long or boring process.
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