The Synopsis cover image

Company. Meta Platforms: From Dorm Room to Global Dominance

The Synopsis

00:00

The Evolution of Ad Revenue

The digital ad market has now grown from that $25 to $30 billion to over half a trillion in just a matter of the decade. If you think about the advertising industry pre internet, pre digital, you're dealing with a very manual, intensive advertising process which cannot be very granular. But then what came along with digital advertising is really two things that we're going to hit on. One is the further targeting of advertising, but then two is the measurement of that targeting.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app