310: The NEW YouTube Strategy Every Business Owner Needs-To-Know
The Think Media Podcast
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Building Trust and Engagement on YouTube
This chapter explores the trust recession and the shift towards offering valuable content for free on YouTube to improve business metrics. It discusses the 7-11-4 rule for content creators, focusing on exposure, trust, and touchpoints in the buyer's journey. Insights on creating personal connections, leveraging platforms, and authentic content are shared for enhancing engagement and conversion rates.
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