Why retail media is still grappling with definition and spending uncertainties
The Digiday Podcast
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Navigating Retail Media Amid Uncertainty
This chapter examines the evolving landscape of retail media networks, emphasizing the impact of economic challenges and joint business planning on industry strategies. It highlights the ongoing uncertainty surrounding TikTok's acquisition, interwoven with U.S.-China trade tensions and tariff implications. Additionally, the discussion critiques the complexity of industry jargon and explores the paradox of reduced advertising budgets in a shifting market.
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