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Rootless Coffee Company: A Journey in Specialty Coffee
This chapter explores the journey of the founder of Rootless Coffee Company into the coffee business, sharing insights on the brand's mission, growth strategies, and unique approach to packaging design. It discusses the company's focus on providing high-quality, ethically sourced coffee through innovative packaging, and touches on their expansion plans and revenue mix from different channels. The conversation also delves into strategies for raising capital, navigating growth, and managing different business channels effectively.