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4min chapter
Techniker-Krankenkasse-Chef Jens Baas (#754)
OMR Podcast
Marketingstrategien und Sportmöglichkeiten im Gesundheitswesen
In diesem Kapitel wird eine Anekdote zur Wahrnehmung im Gesundheitswesen erzählt, verbunden mit der Mitgliedschaft im Urban Sports Club. Zudem werden die Herausforderungen und Strategien der Marketingkommunikation einer Krankenkasse diskutiert, um sich im Wettbewerb abzuheben.
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