Building a Big Brand and the Importance of EAT in SEO

They discuss the challenges of starting niche sites and the importance of building a big brand on platforms like YouTube or social media before creating a website. They also talk about the concept of EAT (Expertise, Authoritativeness, and Trustworthiness) in relation to SEO and the difference between top-ranking sites and niche sites in terms of following the EAT guidelines.