#109 Modern Picnic: Surviving the Adpocalypse
The Pitch
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The Future of Food Containers
Director Consumer is a company that makes bags for women. The brand has just launched its first product, the large sluncher bag. They are also working on hard-shelled coolers to compete with Yeti and igloo coolers. Director Consumer will be more heavily skewed towards D2C this year than other categories.
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