The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Tips To Do Marketing The Sales Team Loves (Live Q&A)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Bridging the Sales-Marketing Divide

This chapter examines the critical collaboration between marketing and sales teams, highlighting the need for effective communication and alignment to improve performance. It also addresses common challenges, such as resource allocation and the balance between quality and practicality in marketing collateral, while advocating for a shared understanding of customer insights to foster a more supportive relationship.

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