Ecommerce Playbook: Numbers, Struggles & Growth cover image

Email: Not Just a Retention Play

Ecommerce Playbook: Numbers, Struggles & Growth

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Reframing Retention Services Strategy for Email and SMS

The chapter explores a strategic shift in how businesses approach email and SMS as retention tools, stressing the importance of aligning strategies with revenue goals and customer lifetime value. It discusses tailoring retention efforts based on the financial objectives and revenue sources of a business.

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