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The Importance of Passion and Personal Branding in Real Estate
This chapter emphasizes the significance of being passionate about the geographical areas one works in, connecting one's paycheck to their passion. It discusses the necessity of practical experience in real estate, highlighting the importance of learning from top agents and embracing a growth mindset. The chapter also delves into the significance of investing in marketing oneself as a real estate agent to build a strong personal brand and how it contributes to trust and value associated with the brand.