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3min chapter
Gen Z Marketing knacken - mit Jan König von Odaline
OMR Education
Intro
Dieses Kapitel beleuchtet die spezifischen Herausforderungen und Strategien des Marketings für die Generation Z. Es wird erörtert, ob Marken spezielle Ansprechpartner für diese Zielgruppe benötigen und welche Merkmale sie von anderen Generationen abheben.
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