Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
The Unregulated and Regulated
Everyone wants to believe and know that what they do matters, I think. And so if we were to kind of go back to your definition of the needs and the goals, like that's the environmental goal. So there's actually two different types of computations happening because I might say the product has a terrible user experience, but it maintains my environment. You know, or a situation where you know what, yeah, the product experience is great, but it's not maintaining our environmental goals.
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