Stepping Over the Line

"It's easy to step over the line with a prospect in terms of whether you're, quote, being pushy," he says. "If your fear of ever ticking anyone off ever is an overriding aspect to your sales philosophy, then you're going to leave a lot of business on the table." If you've got a service that is going to make prospects life or business better, and you don't have the courage to step up to the line, then you are hurting them. You're not doing it to them; you're doing it for them".