5min chapter

How I Built This with Guy Raz cover image

Lily’s Sweets: Cynthia Tice

How I Built This with Guy Raz

CHAPTER

Choco Challenges: Co-founding and Creation

This chapter explores the difficulties faced by co-founders in the chocolate business, including personality clashes and initial product failures. It highlights the evolution of sugar-free chocolate, including a breakthrough in taste and texture with new alternative sweeteners, and the shift towards health-conscious eating trends.

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