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Episode 236: Customer Development with Michele Hansen

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Biggest Mistakes Product Managers Make When Recruiting People

With somebody who is not a user, you definitely need to state that up front. And also with someone who has canceled because you need more, you really need to convince them into it. But for somebody who's an existing user, I don't suggest using gift cards and that's really where company branded swag or should be used.

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