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The Existential Crisis in the Army
Cobra's founder talks about how he nearly lost his business in a crisis. He says the three things that got him through were strong brand, family and integrity. The Cobra brand has been phenomenally resilient even through the pandemic. David Cameron: I'm interested if you take us into the crucible of those moments where the deals off the table,. You face with that existential crisis. Could you share some of them for us?