9min chapter

Channels with Peter Kafka cover image

Matt Yglesias on the election, Substack success and the great unbundling

Channels with Peter Kafka

CHAPTER

Navigating the Shift: Media Transformation and Subscriber Retention

This chapter explores the transition from traditional media to independent platforms like Substack, highlighting the challenges of maintaining a personal brand while adapting to the demands of professionalism. Key discussions include the complexities of retaining subscribers, the evolution of media business models, and the ethical dilemmas faced by journalists in fostering audience engagement and activism.

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