#131 - Selling the 20% (John Barrows, Founder @ Sell Better by JB Sales)
30 Minutes to President's Club | No-Nonsense Sales
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How Do You Position Yourself Against Competition?
john: I find that the best sellers out in the world don't try to say that their company is the best for everything. And usually, if you do it right, what you're not good at does not aline with your i c p anyways. So again, i go back to that cell, to the 20 %. Ok, only about ten to 20 percent of the functionality. Like, that's how billy people buy. They don't buy your entire thing. They buy the sliver of it that alines with their priorities on what they're trying to accomplish here.
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