How I Built This with Guy Raz cover image

Advice Line with Alberto Perlman of Zumba

How I Built This with Guy Raz

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The Impact of Transparency and Branding in Business

This chapter explores the crucial role of transparency in consumer products and how effective branding can enhance a company's image, illustrated by the RX bar example. It also touches on the changing dynamics of consumer trust and features a brief commercial segment highlighting design tools and investment strategies.

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