The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

BONUS: HOW A GREAT CRO LEAD THEIR TEAM TO SUCCESS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Challenges of being a Chief Revenue Officer

The chapter explores the challenges faced by Chief Revenue Officers (CROs) in managing multiple responsibilities, prioritizing tasks effectively, and maintaining work-life balance. It discusses the importance of managing expectations in sales and advocating for the company's best interests. The chapter also highlights the need for CROs to balance managing up and addressing the concerns of the sales representatives.

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