S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Is the Market Growing?
The market's growing at about 8% in this next year. It's growing at 8% on the total. So how many cars were sold? Would you estimate, you know, around 10 years ago per year? Yeah. If we're assuming maybe that every year there's 1600 new buyers, what I could do is take that 20,000 cars and subtract 10 times 1600. And that should get us to the market size 10 years ago. Is that what you're looking for? Kind of. In the next 10 years, you're saying?Yeah. That's what we can call it in the next10 years or even just in the next couple of years. This is good.
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