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12min chapter
How do you build an organic marketing engine for your business? (#197)
Marketing Against The Grain
Building an Organic Marketing Engine
This chapter discusses the process of building an organic marketing engine for a business, focusing on the number of writers and the distribution of posts between new and historical optimization. It emphasizes the challenges of production and aligning content with business goals, as well as the dangers of relying solely on paid advertising. The chapter concludes with well wishes for one of the hosts going on paternity leave.
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