How to Position Your Organization and Launch It Both Internally and Externally

Gloria Willis: How do you approach positioning at your organization and then how do you launch it both internally and externally? The cold notes, if you will. Three concentric circles? I was going to go to revenue plays. With a couple minutes left here. You can ask us about positioning and our approach during the break. But revenue plays, first of all, let's define a revenue play. What is a revenue play? I think it's the buyer problem, the solution and how the entire team lines up behind it.