8min chapter

Marketing Against The Grain cover image

5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)

Marketing Against The Grain

CHAPTER

The Power of Storytelling: Alzheimer's Ad and Dove's Self-Love Movement

This chapter explores a powerful ad that portrays the impact of Alzheimer's and praises its effective use of animation. It also discusses how Dove leveraged an issue with TikTok filters to promote self-love and reinforce their brand promise.

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