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Navigating Amazon's Supplement Market Growth
This chapter analyzes the impressive growth trajectory of a private label supplement business on Amazon FBA, detailing its expansion plans and product strategies. It addresses challenges such as sourcing from China, competition in the health supplement niche, and compliance issues, while also exploring supply chain dynamics and the impact of Amazon's subscription model. The discussion emphasizes the strategic importance of niche products and the necessity for robust operational management to thrive in a competitive landscape.