Are You Getting Product Market Fit or Going to Market Fit?

When the word gets out, like, it's not really that great of a place to work, or, you know, the products not that good. I was only with it for three months before ditching it,. So as folks are building the strategy, going about scaling it and that kind of run, what are some of the risks that they should look out for? Some of the pitfalls are not truly understanding the market you're trying to serve before you step into it.